Digital - UX
Art Director: Casey O'Brien
While Buick has two trims for their vehicles, users still want an easy way to compare the trims between models and find a way to easily understand unique features. I collaborated with the UX team and managed the design of the Sport Touring (ST) and Avenir trim pages. This new page helps users find the trim and model that works best for them and benefits SEO/GEO. Win-win.
While Buick has two trims for their vehicles, users still want an easy way to compare the trims between models and find a way to easily understand unique features. I collaborated with the UX team and managed the design of the Sport Touring (ST) and Avenir trim pages. This new page helps users find the trim and model that works best for them and benefits SEO/GEO. Win-win.
We started the page with quick highlighted features for users to view and select right in the masthead to grab attention and increase further engagement on the page. Before choosing a vehicle to dive into, our users tend to look for specs and price to start their vehicle search. This makes the vehicle scroller the perfect next step before our users move forward with comparing vehicle models and the key features that come with the trim.
For users ready to purchase or chat with a dealer, we push them to view current offers and take one of the four next steps at the bottom of the page.
