Videos - CRM - Site - Animation
✨ Best of Category Award from D Show - 2023✨
✨ Black D Award from D Show - 2023✨
Creative Director: Caitlin Pasqualone | Copywriter: Joey Lamberti + Anita Salomon
Senior Art Director: moi
Gas powered vehicles are a thing of the past as the auto industry moves towards 100% EV. But there can still be a lack of knowledge on how to live life electric. Misconceptions can result in heightened concerns regarding range, charging, performance or lead to questions like "can I run my AC?" Making the change doesn't have to be scary. And, yes, you can run your AC.
✨ Black D Award from D Show - 2023✨
Creative Director: Caitlin Pasqualone | Copywriter: Joey Lamberti + Anita Salomon
Senior Art Director: moi
Gas powered vehicles are a thing of the past as the auto industry moves towards 100% EV. But there can still be a lack of knowledge on how to live life electric. Misconceptions can result in heightened concerns regarding range, charging, performance or lead to questions like "can I run my AC?" Making the change doesn't have to be scary. And, yes, you can run your AC.
Video
A total of six videos were created to match our email program based off of the largest concerns that consumers had when it came to driving and purchasing an EV. With Cadillac's all-electric LYRIQ, the 'Your EV Life' campaign was created to break down those barriers. We shot the videos in the desert in high-fashion to show that you really can find a charger anywhere.
Email - Six Touch Program
Copy: Joey Lamberti
Copy: Joey Lamberti
Created to educate handraisers on living life electric no matter where they lived and all about charging at home and on the road. Emails pushed HRs to the Your EV Life site page to view the videos and learn more.
Site - Your EV Life
The page and videos became the highest engaged content that users looked for when visiting the site. Proving that visitors not only wanted to learn more, they needed the information too. I worked on refreshing the site page with new imagery and our videos.
