Site - Social - Email - FSI - Digital Ads - OLA
To accompany the Spectrum Means Business campaign, we designed emails, a FSI and some social assets.
We know emails and ads can get mundane, so we included GIFs to keep things fun and light. GIFs were
used throughout email, email ads, and social channels like FB and IG.
Among the many TV, Internet and Phone providers and deals there’s hidden fees, confusing bills and price changes. Then, there's Spectrum Business. Lower hassle, no hidden fees and clear prices.
To create trust and transparency, the Spectrum Means Business campaign showed consumers what competitors really provide. The campaign consisted of 8 emails, a microsite created to reveal the real truth on competitors, and an array of emotive GIFs created for social, OLA, and emails.
GIF of woman squeezing stress ball at desk
GIF of woman dancing and feeling relieved at desk
GIF of man frustrated and hitting items on desk
GIF of man happily dancing in front of desk
Email Design
Emails came in batches of 4 for new and old business owners around the US. The batch focused on benefits of Spectrum versus all other competitors instead of specific ones listed on the site. Emails took viewers to the microsite to make the switch from their competitor to Spectrum Business.
Competitors say one thing, but what do they really mean? Calling providers out directly, we used brand colors, known marketing offers and top criticisms to create transparency around what Spectrum Business offered.
The top navigation showed all main competitors in the US, so potential new customers could see where their current provider stood.
Our viewers reached the campaign microsite through OLA, social and emails. And this microsite was full of every argument point on why they should switch or choose Spectrum Business. We designed charts and infographics that changed based on competitors offers and services. Body copy changed per market audience.
