CRM - Photoshoot
Escalade is going electric. And it's big. Real big. When engineers created the ESCALADE IQ, they made no compromises. A six touch email program for handraisers, The IQ Edge rewarded viewers with insider information from Cadillac's engineers and designers.
"we challenged everything to break the status quo"
With features created from engineer's own life experiences, we conducted our own photoshoot to capture every luxurious detail inside and out.
Email - Six Touch Program
Copy: Pierce Wiselogle
Copy: Pierce Wiselogle
Led design of six emails diving into the deeper details of ESCALADE'S IQ's Design, Performance, Safety and EV IQ. Emails pushed users to Cadillac's ESCALADE IQ MOV page to convert handraisers to potential customers, increase engagement and awareness of the all-electric luxury SUV.
Interviews were conducted with Cadillac's engineers to give handraisers the "edge" with exclusive content before anyone else. Viewers were able to discover how engineers honored Cadillac's history, like bringing in the merlettes on the side panel or celebrating the legacy of Escalade's power and unique features. At the end of the journey, users were given the opportunity to contact their dealer and experience the vehicle themselves.
Interviews were conducted with Cadillac's engineers to give handraisers the "edge" with exclusive content before anyone else. Viewers were able to discover how engineers honored Cadillac's history, like bringing in the merlettes on the side panel or celebrating the legacy of Escalade's power and unique features. At the end of the journey, users were given the opportunity to contact their dealer and experience the vehicle themselves.
"HAVING TECH IS ONE THING. MAKING SURE A USER CAN ENJOY IT IS ANOTHER."
